Grassroots Flowers is not a typical florist. They pride themselves on being unique, non-traditional, and artistic. They approached me with the task of branding the business, and wanted something that would reflect their style.
Primary Logo-type
This is the logo that the shop primarily uses on branding materials.
Secondary Logo
This secondary brand was designed to be used on other branding materials such as price tags, labels, and receipts.
Business Card
Price tags
An example of how the secondary logo is implemented.
Print Ad
Print Ad
Print Ad
Website Interface Design
I altered this simple Wordpress theme to create an eclectic, hand-made style that aligns with the Grassroots brand. You can visit the website here.
